Gentry is an illustrator and graphic designer based in London, UK. She is currently branding Prime Video while also running an interior design blog and store.
The Pokémon Center teams wanted a line that was subtle and allowed an adult fan to show their love for the brand without obviously screaming Pokémon. I combined my love for mid century modern designs and the silhouette of Pikachu’s face into a retro and geometric look.
Many of the products were a first for Pokemon Center so it involved a lot of work with production teams and multiple rounds of proofs to achieve high quality results. There were a total of 13 items ranging from a throw blanket to a lampshade and bookends. Due to many of the products being new, a lot of the packaging had to be created from scratch.